aesthetics
___spring/summer 2021
This collection aims to convey to the consumer. Create experiences that generate emotions, and thus, connect at a deep level, person with garment. Consumer perception by what he observes. Interest in individual neurological responses, guided by sensations of touch, smell and sight, in contact with the garments in the collection.
Assess the creation processes as well as the subsequent ones. Treat each garment as art, to appreciate each time you wear it its unique value. Breaking with the consumer society, which devalues each object for the ease of getting another similar at a reasonable price, and reestablishing the importance of durability. "Good design improves with age." Emotion and experiences through sustainability.
The rise of sustainability leads designers to rethink many of the techniques used in creating fashion garments. Being one of the most important points when creating a collection, how to be more respectful with the environment? How to take advantage of waste? How does a garment become more durable, not only quality level but timeless ...? What better way than to use Japanese techniques such as BORO (Made, Do and Mend), and Mingei, to unify ideas.
Color range between earths, golds, creams ... reflections that play with light, natural dyes with plants and food, raw materials ... Flowers to give monochrome colors or prints. Capturing the visual perception of the consumer.
Rough textures along with smooth and soft, hard and at the same time fragile, pleasant as the point, or rather rustic, will test the sense of touch. Smell highlighted with encapsulated oils, with beneficial properties, both for de- signs and skins.
